On Star Wars Day, we remember a marketing action that took place at Monaco GP.
Today, May 4, celebrates Star Wars Day, a successful movie saga that had a particular episode in Formula 1.
This is the marketing action
In the 2005 Monaco Grand Prix, at the start of the premiere of Star Wars Episode III: Revenge of the Sith, a rarely seen marketing action was taken with the Red Bull Racing team.
Red Bull Racing’s RB1s, driven at the time by David Coulthard and Vitantonio Liuzzi, used a special livery referring to the new Star Wars film. In addition, over the weekend, there were promotional actions in the pits and even a group of Stormtroopers along with Darth Vader appeared to make a pit stop.
This is the look of Red Bull decorated by Star Wars at the 2005 Monaco GP.
Source: Tycsports
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
