Pumas have changed their emblematic logo: the details

The Argentine rugby team will wear a new symbol: they have left the jaguar, which has been on the shirt since the 1960s.

The Argentine Rugby Union (UAR) made today the official presentation of the institutional logo of the entity that will have a new symbol, which is different from Los Pumas, which will have its own brand. In this way, the Argentine National Team left the jaguar, which has been in the national team jersey since the 1960s.

The presentation was held at Casa Pumas, located in Ingeniero Maschwitz, and was attended by the president of the UAR, Gabriel Travaglini and members of the entity’s Board of Directors.

The new UAR symbol was unveiled at the ceremony, featuring an exclusive typographic design with the institution’s initials and, In this way, it is separate from the Puma figure, which will have its own brand.

The Puma figure on the jersey will only be used by the national team, Los Pumas 7s, and the Under 20 youth team, Los Pumitas.

In the press conference, Travaglini emphasized that “Los Pumas players must see this as positive, for this reason we are looking forwhich gives prestige to the national team and give them an almost exclusive identity”.

“This way, for everyone who makes it to the national team, they will have a badge that is very different from everyone else,” he commented. “Only these three chosen ones will carry on the chest of the shirt is the animal that represents Argentine rugby”he added.

Later, he affirmed that “this is a historic change for the UAR and a change of identity for Los Pumas, as is happening in the Unions of the Southern and Northern hemispheres.”

Travaglini detailed the renewal process in a letter released by the UAR, noting that “in recent times the UAR has grown in various aspectsin addition to the game, with new platforms, equipment, development, communication, among others”.

“Once this was determined, the next step led us to return to our roots, where the emblem that has characterized us since the historic 1965 tour, It was only used by our national senior team, pFor Puma to be used only by Los Pumas”, a letter published by the UAR.

Later, the head of the institution added that “it gave us the opportunity to rearrange our logos. This is a process that started with the development of the identity of our women’s group, Las Yaguaretés, to rearrange all our identifying logos of UAR assets”.

“We started with Los Pumas, Pumas 7s, Los Pumitas, Argentina XV, Jaguares, Pampas, the Conecta Rugby, Rugby 2030, Rugby Seguro, andl National Club Tournament, the Interior Tournament, the Regionals, the Seven of the Republic, the Select 12 and the Argentine Youth”said.

Source: Telam