Taylor Swift effect: NFL champion breaks sales (and followers) record after confirming relationship with pop star

Last weekend, the sports world in the United States was almost entirely focused on the duel between the Kansas City Chiefs and the Chicago Bears. But it is not because of the great level shown by the current NFL champions nor because of the poor performances of those of Illinois, who show once again that they are one of the worst franchises in the league. The covers and spotlight came from Taylor Swift’s appearance in one of the boxes at Arrowhead Stadium.

An appearance that all but confirms the romance between pop superstar and Chiefs Tight End Travis Kelce. In fact, the author of “Folklore” was accompanied throughout the match by the mother of the man born in Ohio, she celebrated effusively the score of 87 and once the duel was over (which Kansas won 41-10), they were seen leaving. the place together.

All this has increased the global impact of the athlete, who has 71 touchdowns during his career, to levels never seen before. According to reports from various North American media outlets, just 24 hours after his relationship with Swift was revealed, He added over 300,000 followers on Instagram and sales of his t-shirt increased by 400%. . The latter ensured that the Chiefs’ 87 was one of the five best-selling in the league currently.

Although he is one of the most important players on the Kansas team and has won two Superbowls in the last four years, Kelce is experiencing by far the most talked about period of his life as a than professional, mainly due to Swift’s global impact today. .

After a career that includes 12 Grammy Awards and transformed her into the woman with the most albums sold in history in 2023, the Nashville native has positioned herself as one of the most important references in the pop music. Without going any further, his current tour “The Eras Tour”, according to North American media, is ready to reach the $1 billion in gross profits , being the highest-grossing concert series in United States history. One of the next stops of this event will be South America, where the singer will perform two concerts in Buenos Aires and three in Brazil . Santiago was among the options, but the lack of a large capacity venue that could host the event pushed the author of “Midnights” to abandon the option of playing in Chile.