Why do people prefer SUVs?

For five years now, the automobile market has seen the pieces of the picture move and the historic Passenger segment is giving up its privileged place to SUVs.

Over these five years, the gap has widened, to the point that, according to Anac figures, in January 2024, 48% of registered vehicles corresponded to SUVs. The supremacy is such that it exceeds the combined sum of the Passenger and Truck segments.

Why are SUVs so popular? To know and try to understand the phenomenon of sport utility vehicles, we spoke with different brands, who gave us the reasons that explain this dominant trend, despite the fact that it is an increasingly complex typology to differentiate one model from another. .

“Chileans’ deep-rooted preference for SUV models is no coincidence. The versatility, safety and comfort that this segment generally offers are essential aspects for today’s consumers, since they adapt to different terrains, have a large interior space and their robust design have made them these vehicles the preferred option to satisfy the different needs of Chilean users. This is why we strive to offer SUV models that not only meet quality and performance standards, but also exceed our customers’ expectations, reaffirming our commitment to excellence in mobility,” comments Héctor Illanes, deputy sales director of SAIC Motor, manufacturer and representative of MG Motor in Chile.

For the manager of the company belonging to the SAIC Group, another factor that has made SUVs the most popular segment in recent years “is the renewal of the design that these cars have undergone, now incorporating more striking colors, for example example, and a renewed design. air with much sportier designs than before. Thus, the SUV has moved away from the concept of a “merely practical” car to become the perfect package. Such is the case of the MG One, which stands out for its dynamic design and aggressive grille, with a frame that extends from the center to the sides, forming small triangles and giving it a sporty look that highlights the Young DNA of the brand. “

Buying a new car in recent years has changed in its most fundamental essence. If some time ago it was enough to get us from point A to point B, now we seek to do more and aspire to feel emotions that go beyond speed.

This is why SUVs have focused their strength on improving aspects such as user experience, where the vehicle is comfortable, versatile, functional and almost an extension of the home.

In this new context of identity that vehicles acquire, interesting concepts arise to address.

According to Sebastián Greene, commercial director of SsangYong, “the global preference for the SUV segment, particularly notable in Chile where they constituted 45.8% of new medium and light vehicle registrations in 2023, is fueled by a confluence of factors aligned with the aspirations and needs of today’s drivers. These vehicles stand out for their versatility, safety, comfort and ability to adapt to a wide range of lifestyles, from outdoor adventures to everyday urban activities.

Those who choose an SUV value freedom above all: the freedom to transport anything, explore new destinations, enjoy nature or simply experience comfortable driving, whether in the city or on more difficult terrain.

The SUV driving experience is distinguished by a raised driving position, providing superior visibility and a greater sense of control. Their safety, as well as their robust and spacious design make them the ideal choice for families and outdoor enthusiasts, offering unrivaled versatility both in the city and on off-road adventures.

Another key aspect is the functionality provided by these models. For Valentina Solari, Marketing Manager at DFSK, “Consumers prefer SUVs because of the versatility they offer, as they are used both for getting around the city and for getting away from it. In addition, thanks to its higher configuration and design, it makes driving safer, which is also reinforced by the large cabin space for passengers and the large trunk that this type of vehicle usually offers.

A similar opinion is expressed by Matías Buijuy, director of Renault Chile, who said that “the main reason why SUVs are the most marketed vehicles today is linked to the versatility they offer, because with them you can travel comfortably both in and out of town. as well as outdoors, whether in the countryside, on the beach or on the hill. Added to this is the fact that they offer a more attractive and less conservative design than that of a sedan. Another factor highly appreciated by our customers is the interior space offered by this type of vehicle, as evidenced by our Arkana and Koleos models, which make them ideal options for traveling with family.

The feeling of security is also a factor that constantly comes up among leaders in the sector, as indicated by Francisco Espinoza, director of JAC Chile.

“Thanks to its higher driving position, many people feel safer. But this is a trend that is not only happening in Chile, but throughout the world and, for this reason, the offer of SUVs is increasing. On the other hand, they are vehicles that have large interior space and suitcases, which is what families are looking for,” commented Espinoza.

In conclusion, according to what the executives who compete daily in the SUV segment indicate, the reasons are varied, but they all point to a better travel experience.