Formula 1 has become a scream and a money maker, so today there is a good group of investors lining up to put their own car on the grid. Among them are three world-famous players, who have just made a quarter of Alpine Racing.
Each Grand Prix of Formula 1 It’s a big global event, usually attended by celebrities of all kinds. In recent seasons, they have paraded in paddock and the famous track like Tom Holland, Brad Pitt, Tom Cruise, David Beckham Tom Brady, Maluma, Cristiano Ronaldo, Rosalie, Neymar Jr. Elon Musk and Shakira, among others.
And it is that the world of Formula 1 has always been associated with both glamor and star power, as well as automotive technology and racing. However, it is one thing to go as a spectator to the Grand Cirque and it is another to be part of it. This is what three renowned Hollywood actors are going to do, after having acquired an important part of a team.
We refer to Ryan Reynolds, Rob McElhenney and Michael B. Jordan who are part of a consortium of American investors, who they bought 24% of Alpine Racing for $218 million. Investment that revalues the gala team by around 900 million dollars.
“This association is an important step to improve our performance at all levels. In the first place, Other Capital, Red Bird Capital Partners and Maximum Effort Investments, as well as international players with solid experience in the sports industry, will bring their proven experience to drive our media and marketing strategy, essential to support our long-term sports performance,” said the Laurent Rossi, CEO of Alpine .
And to continue: “Secondly, the incremental income generated will in turn be reinvested in the team, in order to further accelerate our ‘Mountaineer’ plan, aimed at bringing us up to the level of the best teams in terms of facilities and equipment. . generation”.
Alpine Racing finished fourth in the constructors’ championship last season, while they currently sit fifth thanks to their drivers, the French Esteban Ocon and Pierre Gasly, far from the unattainable Red Bull and the escorts Mercedes, Aston Martin and Ferrari.
The big deal
American investors and celebrities betting on Formula 1. Who knew, when you consider that before the pandemic shut down the world in 2020, the parent category of motorsports was a niche sport in the north of the country, an acquired taste .
It was then, with the world locked down, that the Netflix docuseries “Drive to Survive” now in his fifth season, he has helped charm many North Americans with Formula 1. So the last Monaco GP they saw 1.52 million viewers in this country when it airs live on ABC.
Formula 1 has become the goose that lays the golden egg . Without going any further, Spotico, the reference media for sports finance, has just published its ranking of the most popular teams in Formula 1 . First of all, it’s still Ferrari, despite the fact that they haven’t won a World Cup since 2008. But, in this case, it doesn’t matter.
The important thing is that the Italian team is now worth over $3,000 million. A figure that has exploded in recent years. And it is that if in 2014 it was worth 1,350 million dollars, in 2019 this amount remained practically the same, at 1,475 million dollars; However, Today it is exactly $3.130 million.
This “miracle” is not exclusive to Ferrari. All teams have experienced similar growth over the past five years. Mercedes went from 950 million dollars to 2.7 billion dollars, Red Bull from 600 million dollars to 2.42 billion dollars… even at the back of the grid it happens: Alfa Romeo went from $100 million to $815 million .
The most emblematic case is that of McLaren . While more than a decade ago it was battling to win world championships with Lewis Hamilton and Jenson Button as drivers, the Woking team was worth $810 million, the second highest in Formula 1. a mid-table team who barely makes it onto the podium, is worth $1,560 million.
This is why today there is a queue to enter Formula 1. The FIA has set up two new places in the competition and the candidates are thronging to the front door. Cadillac seems ready to get one with Andretti, but for the other the competition is fierce. Hitech has already announced that it aspires , but also the Chinese from Panthera F1 want it. And they are not alone.
Business is growing so much that teams that are already in Formula 1 want to raise fees for those entering again. Before, to enter Formula 1, it was necessary to pay 250 million dollars to be distributed among the ten teams which are already on the grid. Now they pretend raise the figure to 1,000 million so that newcomers are welcome.
Source: Latercera
I’m Rose Brown , a journalist and writer with over 10 years of experience in the news industry. I specialize in covering tennis-related news for Athletistic, a leading sports media website. My writing is highly regarded for its quick turnaround and accuracy, as well as my ability to tell compelling stories about the sport.
