What are the most popular car brands in Chile?

A few years ago, the world of social networks became a space of competition for user preferences. The new public square, where people become subscribers or subscribers, is fertile ground for raising awareness of products, generating engagement with customers and reaching as many people as possible. number of people through their accounts.

In Chile, the main social networks used are Facebook and Instagram, platforms that, through images, allow the display of campaigns and products, while interacting with subscribers. Between them they have more than 130 million followers and that’s almost the total number of followers (99.3%), also taking into account Twitter, YouTube, Linkedin and TikTok.

As for the rest of the social networks, in recent times TikTok has added several car brands, although the presence is still very low, as have options such as Linkedin, where the profile is more professional and is used more for share related news with. the brand.

So what are the most popular brands in Chile? To find that answer, we looked at the accounts of the brands, which can be contacted directly through the disclaimer they have on the website. The results, considering the numbers up to midday on Wednesday July 12, are as follows:

For many it is a platform of the past, but the truth is that it is the most massive social network for brands. The numbers speak for themselves: Volkswagen has more than 30 million followers on its official fanpage.

For Macarena Bravo, Head of Marketing, Communications and Customer Experience at Porsche Chile, “Social networks are essential because they allow us two-way communication between us as a brand and our customers or prospects. Facebook is key, c is the largest in the world and its 2.8 million active users allow us (the brands) to reach a very diverse and global audience. The importance of Facebook is that you can segment a campaign very specifically, it has tools that work very well and allow us to effectively reach people who are looking for our products.

List of the 10 most popular brands on Facebook:

1. volkswagen : 33,901,460 subscribers
2. Chevy : 22,161,511 subscribers
3. nissan : 22,110,161 subscribers
4. Peugeot : 13,258,124 subscribers
5. MINI : 12,319,063 subscribers
6. Citroen : 11,917,638 subscribers
7. vauxhall : 4,498,363 subscribers
8. DS : 1,524,378 subscribers
9. Kia : 1,100,000 subscribers
10. MG : 793,371 subscribers

One of the fastest growing social networks, where brands offer their offers, but also display a bit of the experience that the brand wants to offer, with more polished photographs and a strategy targeting a younger audience.

Here the competition is tighter, but until Wednesday July 12, the lead is in the hands of Suzuki, closely followed by Hyundai and Chevrolet. A striking fact is the fifth place of BMW, a premium brand that works hard on social networks, something that could also be seen on Facebook, where MINI is in the top five.

1. Suzuki : 134,000 subscribers
2. hyundai : 132,000 subscribers
3. Chevy : 130,000 subscribers
4. Kia : 128,000 subscribers
5. BMW : 117,000 subscribers
6. Jeep : 109,000 subscribers
7. Toyota : 104,000 subscribers
8. Mazda : 103,000 subscribers
9. Subaru : 102,000 subscribers
10. Peugeot : 100,000 subscribers

The video social network is not as popular among brands as Instagram or Facebook. On this platform, the most popular brand is Kia, but closely followed by Chevrolet.

“Social media has been a key part of our brand communication for some time now. For the customer, Kia’s networks are like talking to another person, and there they are looking for an immediate response or content. It is important to us to maintain this level, as evidenced by our excellent follower numbers on all our social networks, especially Twitter and Youtube, which shows that our followers are interested in being part of the Kia experience and hear what that we do. have to say in terms of innovation and technology, without forgetting that we are also here to help them in whatever they need,” said Sebastián Miranda, Marketing Director of Indumotora, about the success of the Korean brand. .

Here there are also brands that are not among the most popular on other social networks, such as Renault, Brilliance and Mahindra.

1. Kia : 28,400 subscribers
2. Chevy : 27,900 subscribers
3. Renault : 16,400 subscribers
4. Glow : 15,600 subscribers
5. hyundai : 15,000 subscribers
6. Mahindra : 9,380 subscribers
7. BAIC : 7,850 subscribers
8. Dear : 6,870 subscribers
9. changan : 5,790 subscribers
10. Mazda : 5,440 subscribers

The social network of the bird has been making more news lately due to the problems generated by the purchase by Elon Musk. But it’s one of the most classic and for years was a trend-setting platform due to its immediacy.

On Twitter, Kia repeats the first place (as on YouTube) -previously the success of the Korean brand is explained- while Chevrolet, another firm that also stands out on all social networks, appears in second place.

1. Kia : 46,200 subscribers
2. Chevy : 28,700 subscribers
3. Peugeot : 21,500 subscribers
4. Toyota : 17,500 subscribers
5. Mazda : 11,600 subscribers
6. Citroen : 8,591 subscribers
7. volkswagen : 8,443 subscribers
8. Mitsubishi : 8,183 subscribers
9. Subaru : 7,601 subscribers
10. Renault : 6,862 subscribers

The fashion platform among the youngest in recent months has added brands to the options. The list here is led by MG Motor, followed by Jetour and Chevrolet.

For Isidora García-Garcés, Marketing and Customer Experience Manager of SAIC Motor, manufacturer and owner of MG Motor, “we have a very integrated desire to generate proximity with our customers, as well as with those who do not yet know us. This is why we dedicate a significant part of our communication to social networks, with a strong focus on platforms such as Instagram and TikTok”. Regarding the reasons for promoting TikTok, the executive specifies that “our communication in networks is based on the young and fun spirit of the brand, and in this sense, we seek to bring humor and proximity to users, by adopting trends and using new technologies”.

List of the 10 most popular brands on TikTok

1. MG: 76,100 subscribers
2. Jetour: 45,800 subscribers
3. Chevrolet: 27,200 subscribers
4. Hyundai: 23,200 subscribers
5. Nissan: 12,100 subscribers
6. JAC: 2,161 subscribers
7. Citroën: 1,568 subscribers
8. Chery: 31 subscribers
9. Kia: 29 subscribers
10. Peugeot: 18 subscribers

A slightly more closed and less massive platform. It is aimed more at a professional public profile, for this reason, it takes great care to deliver information on products, but also of an economic nature.

In our country, the undisputed leader is Toyota, a firm with nearly 60,000 subscribers.

1. Toyota: 59,000 subscribers
2. Nissan: 13,900 subscribers
3. MG: 10,300 subscribers
4. Subaru: 5,603 subscribers
5. Mitsubishi: 4,200 subscribers
6. Honda: 3,747 subscribers
7. Alfa Romeo. 3,706 subscribers
8. Chery: 2,600 subscribers
9. JMC: 1,842 subscribers
10. BYD: 1,633 subscribers

If we add all the social networks considered in this research, the list is led by Volkswagen, followed by Nissan and Chevrolet. All three brands rank high due to the large number of followers they have on Facebook.

According to Macarena Bravo, Marketing, Communications and Customer Experience Manager at Porsche Chile, “I believe that social media is a very relevant tool and platform for brands because it allows us to reach a very large audience, to tell our own story , to show our values ​​in a very visual way and, above all, to interact with our community, something key in the digital environment in which we are involved”.

Along the same lines, Felipe Echeverría, director of media and advertising for Nissan Chile and Peru. He clarified that “for Nissan, social networks are important because they allow us to be close to people, as well as to know what they think of the company. This helps us to publicize our values ​​as a brand, products, projects that we implement, among other topics. Likewise, it allows us to have a communication channel with our customers, beyond what we offer in points of sale, call centers and websites. On the other hand, with this tool we can see the people who are interested in us, what they are looking for, their preferences, their tastes, what they do and with this we can have better information about the actions that we want to establish in the future”.

List with the 10 most popular brands by adding all social networks:

1. Volkswagen: 33,985,093
2. Nissan: 22,214,850
3. Chevy: 22,213,800
4. Peugeot: 13,324,588
5. MINI: 12,348,509
6. Citroen: 11,989,530
7. Vauxhall: 4,439,590
8. ET: 1,544,079
9. Kia: 1,302,629
10. GM: 971,510