“Facekinis”, the fashion in vogue in Beijing to face the heat wave

Sleeves to cover the arms, as well as wide-brimmed hats and lightweight jackets in UV-resistant fabrics have also seen their sales rise as temperatures rise.

In torrid Beijing, Facekinis are the hottest new craze downtown while the rise in temperatures is breaking records.

With the mercury exceeding 35 degrees Celsius and the surface temperature reaching 80 degrees Celsius in some parts of the country , residents and visitors have taken to wearing portable fans and covering up to avoid sunburn. Some hats even have built-in fans.

Mannequins with sunscreen are seen in a store at a mall, amid a yellow alert for a heat wave in Beijing, China, July 19, 2023. Photo: Reuters

Facekinis, or full face masks with cutouts for the eyes and nose of the wearer, sleeves to cover the arms, as well as wide-brimmed hats and lightweight jackets made of UV-resistant fabric they have become particularly popular.

“Compared to before the pandemic, two or three years ago, this year is much, much better than the previous years. The sales volume has certainly increased a lot this year,” said a saleswoman, surnamed Wang, at a store that sells hats.

A person wearing sun protection gear amid a heatwave walks on a street in Beijing, China June 30, 2023. Photo: Reuters

Many East Asian consumers prefer fair skin, and sunscreen products are also popular in neighboring countries like South Korea.

“The main concern I have is possible skin diseases or the development of sun spots” said Li Xuyan, a 17-year-old student, who along with her mother wore masks that covered most of their faces when visiting a tourist area in Beijing.

Pedestrians cross a street amid a heatwave orange alert, in Beijing, China, June 16, 2023. Photo: Reuters

Chinese state television showed tourists taking selfies next to a 12-meter thermometer on Wednesday. high showing a real-time surface temperature of 80°C in the scenic Flaming Mountains of Xinjiang.

Source: Latercera

Related articles

Comments

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share article

Latest articles

Newsletter

Subscribe to stay updated.