World number three Daniel Medvedev leads the ranking of the most valuable personal brands of Russian athletes, compiled by Forbes magazine.
The rating took into account the following indicators: mentions in the Russian-speaking segment of social networks (weight – 40%), popularity in the media (weight – 20%) and expert opinions on the marketing attractiveness of the brand (weight – 40). %).
The second place in the ranking was taken by the silver medalist of the Beijing Olympics, figure skater Alexandra Trusova, and the captain of the NHL club Washington Capitals, Alexander Ovechkin, was in third place.
Also in the top 10 are Lokomotiv Moscow footballer Artem Dzyuba, Olympic team tournament champion, figure skater Kamila Valieva, tennis player Andrei Rublev, 2018 Olympic figure skating champion Alina Zagitova, Olympic Games champion 2022, figure skater Anna Shcherbakova, current UFC lightweight champion Islam Makhachev. and two-time world figure skating champion Evgenia Medvedeva.
In 2023, Medvedev won tournaments in Rotterdam, Doha, Dubai, Miami and Rome, and reached the final of the US Open.
Source : MatchTV
I’m Rose Brown , a journalist and writer with over 10 years of experience in the news industry. I specialize in covering tennis-related news for Athletistic, a leading sports media website. My writing is highly regarded for its quick turnaround and accuracy, as well as my ability to tell compelling stories about the sport.
