Andrés Benítez’s LT Saturday Column: Serena Williams, the woman who changed tennis

For Andres Benitez economist

It’s funny what’s going on with Serena Williams. Although he has been the most dominant figure in tennis over the past three decades, he has never broken a match record. She won fewer tournaments than Martina Navratilova, Chris Evert or Steffi Graf. Her impressive 23 Grand Slam victories were no better than Margaret Court’s 24. Even the 319 weeks he was world number one couldn’t with the 377 Graf was.

Despite this, no one doubts that Serena Williams is the most important woman tennis has had in its history. For this reason, his departure, announced this week, caused a huge stir, establishing a kind of before and after in the history of this sport. A genius and figure on the court, Williams leaves an indelible mark. His strength and character will remain as an indelible mark. His exuberant and agile physique never ceased to amaze. Without a doubt, she changed the way of playing tennis.

The other key to Serena was that her figure has always transcended tennis. Fashion fanatic, she walked in several shows for the best designers, she was photographed and made the cover of several magazines. Very close to the powerful editor-in-chief of Vogue, Anna Wintour, It is not uncommon for his retirement to be announced in the legendary September issue of the magazine.

On the other hand, he has been dedicated to venture capital for years with his company “Serena Venture”, which raised 110 million US dollars and participated in the creation of 16 companies which are today unicorns. And 75% of their investments are in African American women or businesswomen. He says quitting tennis is terrible and painful. It is largely related to age (41 years), but especially to motherhood. Serena won her last Grand Slam in Australia in 2017 , two months pregnant. On his return, he played in four finals, which is undoubtedly incredible.

His last tournament will be at the next US Open. But he wants to avoid farewells: “I never liked the word retirement. I prefer to think that I’m evolving,” he says.

Source: Latercera

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