Juan Cyterszpiler spoke on the Argentine version of one of the most important publications in the world and recounted the change the club had made to stay in business.
The esports they no longer belong to a niche. The growth of the industry in recent years has expanded the boundaries and interest has become more general to reach. diverse audiences. Some are linked from Entertainment as something normal and everyday, but others began to dive in to understand the homeless market. Forbesthe world’s famous specialized magazine business and financeHe devoted two pages to isurus in its latest edition to narrate his birth and explain how he became a self-sustaining company.
Isurus told its story in Forbes magazine: “We’re not just an esports team”
John Cyterszpilerdirector of operations, assured in talking to Agustin Jamele that the Argentine cast needs to change course and devote itself to something more than esports. “Our situation is different from others. We are not just an esports team. Today we are a hobby company. A company within the sector that has found a way to be self-sustaining without the need for private capital, in an industry that needs a lot of sponsors for that, ”he said.
In addition, he revealed a private chat he had with her a few years ago Facundo Calabro, creator of Isurus. “I sat down next to him and I told him that if we continue like this we will melt away in 10 years.. As we are number one, we need to reinvent ourselves, “he said. In this way, two new business units emerged: Isurus Studioa consultancy that provides communication and marketing advice within the sector, and an agency that represents influencers. Forbes highlights the capitalization of the surroundings 30 million dollars.
“Both units allow us to keep the esports team afloat. It’s not easy to run a communications and marketing agency and integrate strategies with influencers. They’re completely different worlds than before. a team.But we find other sources of income that allow us to exist and retire even now“he explained Cyterszpilerwho said that between 2018 and 2021 they have a turnover growth of 384 percent. “The average salary of team players and staff, including coaches and analysts, represents 25 percent of the charge,” he said.
Source: Tycsports
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
