According to a source, the previously announced signing of a contract with 20-year-old blogger Khasbulla Magomedov is associated with the use of in-game image rights. cfu .
Magomedov will become one of the characters of the famous sports simulator from Electronic Arts.
The UFC video game has been released on popular platforms and allows fights that simulate real fights. League officials have no information on exactly how Hasbeek will complement gameplay. For example, a similar contract could be signed with ring announcer Bruce Buffer, whose image is also used in the game space. Promotion fighters usually transfer the rights to use the image in the game when they sign a contract with the league.
At the moment, the Dagestani blogger, known as Hasbik, has 3.2 million followers on social networks. Magomedov was present at numbered UFC tournaments, during the fights between Khabib Nurmagomedov and Petr Yan in Abu Dhabi. Magomedov also has great popularity among English-speaking fighters. In September, a video went viral showing Hasbulla smearing a burger on UFC champion Alex Volkanovski’s face.
The financial terms of the Hasbullah-UFC deal remain unknown.
Source : MatchTV
