Fortnite was the most searched Halloween costume in the United States for 2018 according to data released by the Google Blog, topping traditional outfits and pop culture properties.
The battle royale title emerged as the leading costume search nationwide while highlighting broader search trends across the country for the holiday season.
According to data from Google, Fortnite topped the list of Halloween costume searches, followed by Spider-Man in second place and unicorn in third place.
Top Halloween Costume Search Rankings
Google reported the top ten Halloween costume searches for 2018 as Fortnite, Spider-Man, unicorn, dinosaur, witch, Harley Quinn, superhero, pirate, rabbit, and princess.
Fortnite ranked as the top search in 43 states. Outlier states included Alaska searching for mermaid, Arkansas and Oregon for dinosaur, Idaho and Utah for unicorn, South Dakota for Spiderman, and Vermont for monster.
Social media user Mike from All Hallows Geek shared on Twitter on October 12, 2018, that Fortnite was dominating Halloween according to Google's Frightgeist tool.
New entries in the top 100 search list included The Incredibles at 14, Black Panther at 23, nun at 44, Vampirina at 59, and The 1970s at 70.
Costumes slipping out of the top 100 in 2018 included Princess Leia, Daenarys Targaryen, Darth Vader, Minions, and Emojis.
Fortnite Game Details and Platforms
Fortnite is a free-to-play action-shooter video game developed and published by Epic Games, boasting approximately 125 million players worldwide.
Epic Games initially released Fortnite in July 2017 before introducing its battle royale mode in September 2017. The mode places 100 players in matches where they scavenge for weapons and build forts while map boundaries shrink.
The game is available on Xbox One, PlayStation 4, Nintendo Switch, Microsoft Windows, MacOS, Android, and iOS.
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